Bending the curve of biodiversity decline, ie. halting and reversing loss, has been adopted as the mission for the Global Biodiversity Framework. While conservation and restoration are necessary to achieve this, they are not sufficient and this talk focuses on the two sets of actions that need far greater attention – a) bending and reversing the drivers of biodiversity decline, which requires primary focus on indirect drivers, in particular overconsumption, and b) redressing equity imbalances. Both entail specific responsibilities and actions, by those who over-consume, and for those who under-consume. Focusing on healthy and sufficient nature at square kilometre scales provides a direct approach to address these issues, providing tangible opportunities to revert financial capital into natural capital to nature, economy and society for a sustainable future.