Our second strand examines different cultural understandings of nature and how these configure the possibilities for nature recovery. We anticipate that successful strategies for nature recovery will require broad cultural support from landowners, farmers, citizens, and their representatives. But we know that these groups often disagree about what nature is and how it ought to be managed. We will investigate how culture and group identity shape different patterns of behaviour that impact nature recovery. We are especially interested what digital media tell us about popular understandings of nature and in the potential of digital technologies to enable new forms of environmental citizenship.